The Two Types of Marketing SpellCasting

Marketing is a form of magic that uses words and image to shape behavior

Marketing is a form of spellcasting. Like other forms of magic, marketing uses intentions, energy, words and images to direct, influence and shape people's behavior.

There are two distinct types of marketing magic: Negative Spellcasting and Positive Spellcasting.

Negative Marketing Spellcasting

Negative Spellcasting occurs when a business seeks to extract more energy from the customer than it gives in return. This form of marketing can be energy-draining at best and harmful at worst. Businesses employing Negative Spellcasting often prioritize profits over customer well-being. This can lead to manipulative tactics that exploit consumer vulnerabilities.

An example is the high-pressure sales tactics often used in the timeshare industry. These tactics create a sense of urgency and fear, compelling customers to make quick decisions without adequate time to consider the consequences.

Some brands utilize deception to create a constant desire for new products. This may lead to harm to the customer's health and finances. The energy here is drawn from consumers' insecurities and desires. It may leave them feeling unsatisfied and in perpetual need of more. The message is: You lack. You are not whole. You are not enough as you are.

Not only are the Negative Spellcrafters extracting energy in the form of money and attention, they may also be extracting loosh. Loosh is when negative emotions become food on the astral planes. These types of businesses are energetic parasites who energetically feed on their customers' desires and negative emotions.

Positive Spellcasting

In contrast, Positive Spellcasting focuses on giving to the customer. It channels energy from a higher source. Businesses that practice Positive Spellcasting genuinely care for their customers and aim to create value that enhances their lives. These businesses thrive on mutual benefit and trust. They don't have to manipulate their customers to buy their products. They simply have to let the customers know what they offer. Yes, they are run for financial profit. But they are based on a fair exchange of value, not on extraction of resources.

The Importance of Genuine Care

Marketing success, particularly in building a lasting audience or customer base, hinges on genuine care for the people served. This involves consistently asking, "How can I be of service to my customers or audience today? How can I help them more? What can I give to them?"

As Theordore Roosevelt once said, "People don't care how much you know until they know how much you care."

Intuitive Connection

When we genuinely love our customers or followers, it resonates on a deeper, often intuitive level. We can feel the difference between a business that seeks to serve us and one that seeks to exploit us. We know when a social media personality is trying to help us, or when they are only trying to extract our attention or money. This intuitive connection fosters loyalty and long-term success.

Positive Spellcasting simply means connecting with customers, or our audience, and sharing the benefits of our products, services, and information. It is about genuinely caring for, and giving to, other people. Through using Positive Marketing Spellcasting, businesses and influencers can create a prosperous relationship that benefits everyone.

It is the noble, true, and highest path to worldly success.

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